Thursday, May 3, 2012
Shopping. Oh, Joy.
Unless you counted jeans and sweaters, that is. But this job required something a little more professional.
So I went shopping. Which is not exactly my favorite thing.
(Shopping for other people? Love it. For myself? Not so much.)
Problem solved, right? Well, for a while. I had trousers and long-sleeve button down shirts and cute little jackets and scarves -- all perfect for winter/early spring. But now it's getting warmer. The sun is starting to make an appearance. And bundling up in my winter wardrobe is looking more and more wrong.
So now I have to go shopping. Again. For short sleeved shirts and capris and skirts. And shoes. Open toe and sandals and who knows what else?
I probably should be looking forward to it, but I really do have no sense of what looks good on me, or what works together. I can find a single great piece, but it'll sit in my closet for ages if I don't buy the entire outfit to go with it. If I could hand over a budget to someone else and have them pick out my wardrobe for me, I'd be thrilled.
But until I can do that, I guess I'm on my own. Unless you want to help! What spring-y clothing should be on my must-buy list this year?
Monday, July 18, 2011
Music To Shop By
I recently spent a pleasant 45 minutes shopping at Kohl’s. Like a lot of stores, they have music playing all the time you’re there, usually pop and, I assume, current (I never recognize it). It’s always there in the background, sort of like white noise. And sometimes I can go through a whole shopping experience without ever once stopping to listen to it.
The thing is, I hate music like that as a general rule. I want voices I can recognize. Take Emmylou Harris, for example. Her voice is so distinctive that every time I hear it, even if she’s singing backup for somebody like Willie Nelson (and she frequently is), I know instantly that’s Emmylou. Nobody else sounds like that. Same thing with Rosanne Cash. Ditto James McMurtry and Steve Earle and Joe Ely. Nobody else sounds like them.
Now before you assume that I’m getting ready to launch into a diatribe against Today’s Pop Music, let me say that this isn’t a particularly new phenomenon. Walk around a mall at Christmas. Just try to identify that male singer who’s crooning “Chestnuts roasting on an open fire.” Steve Lawrence? Tony Bennett? Jack Jones? At least if it’s Brave Combo, you’ll recognize it.
I guess that’s the point about music that’s played in malls and grocery stores—it’s supposed to be anonymous. You’re not supposed to actually listen to it. No, you’re supposed to let it lull you into pleasant relaxation so that maybe you’ll buy a little more than you thought you would.
But I really think retailers are missing a bet here. Places that cater to teens and subteens, like Hot Topic, always have current pop blaring from the speakers to put their customers in a reckless, what-the-hell frame of mind. Why not come up with musical selections that make you want to listen, and maybe to buy? Hearing McMurtry sing the praises of a red dress might make you more prone to buy an outfit that’s outrageous. Guy Clark’s song about Texas cooking always makes me hungry—play it in the grocery store and see what happens.
Maybe they could go even further than that. I wonder what would happen if stores decided to make you feel happy instead of rushed and broke. Something that would make you want to dance while check out the charcoal lighter. Think of it. Shoe shopping to Smokey Robinson. Doing a second line to Dr. John at the Mall. Or bopping up the aisles to Sing It when you’re looking for CD’s. Something to make you boogie around the store, singing along while you look for frozen peas.
Or maybe not. Given some of the people I’ve seen in stores lately, it might be best that we just keep it bland. But then, who am I to say? Maybe that eighty-year-old who’s taking her time reading the soup labels would really love to hear some Elvis.
So what do you think? Whose voice would you like to hear while you’re picking out lingerie or tomato sauce or varnish? Or would you prefer (sigh) silence?